Building Success Stories with Ann Donnelly
In this episode of Building Success Stories, discuss how to build a successful relationship with your digital marketing agency, the audio from a video presentation by Ann Donnelly.
In this week's episode of Building Success Stories, Seth and I welcome Kate Austin into the studio. Kate is the Founder, Owner, and CEO of Advokate, LLC. Advokate empowers startups, small businesses, nonprofits, and artists with the marketing tools they need to be successful.
A few weeks ago, I came across a very insightful episode of the Ed Mylett Show on a four-hour drive from my daughter's college. I couldn’t wait to get home, listen again, take notes, and share the episode with everyone! Mylett’s guest was Leila Hormozi, and the topic was Transform FEAR into FUEL. Mylett had...
This week, I bring you a very special episode of Building Success Stories—an interview with Megh and David Howard of Erbessd Instruments, a global leader in machine health monitoring. The company has customers in nearly every country and works with 145 distributors and partners worldwide. It has approximately 140 employees working between Glens Falls, two...
We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. In this episode of Building Success Stories,...
If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to...
In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.
Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.
S1 E25: Beyond Selling – Other Uses for Your Digital Marketing Channels & The Power of Partnership
This episode of Building Success Stories has two parts. In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling. In...
In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings.