Podcast Category: Women

We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer’s Journey and the stages a person goes through before, during, and after deciding to purchase.

If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority.

In Episodes 26 and 27 of Building Success Stories, Producer Seth and I discuss the basics of Search Engine Optimization (SEO), a process for maximizing the traffic to your website, social media profiles, and any online “properties” you have from organic (not paid) search engine results.

Do you outsource web development, maintenance, social media management, etc.? Understanding basic SEO will help you know what you are paying for and determine whether the provider has implemented the agreed-upon services. You can also confidently develop and deliver optimized content to your website and other channels.

This episode of Building Success Stories has two parts. In Part 1, Producer Seth and I discuss how digital marketing can be used for more than marketing and selling. You invest money, time, and other resources in your digital marketing channels, so consider what you can do with those channels beyond marketing and selling. In Part 2, I discuss The Power of Partnership. If the pandemic has taught us anything, it is that it is important to work together to create opportunities for your industry and your region.

In this episode of Building Success Stories, Producer Seth and I discuss how to keep your marketing going during your busy season and maximize the benefits of the increased exposure it brings.

In this episode of Building Success Stories, Producer Seth and I discuss the various contact methods you can offer on your digital marketing channels and how to determine which to use.

In this episode of Building Success Stories, Producer Seth and I discuss the classifications and labels used for generations, age groups, etc., and how they are relevant or not to a business.

In this episode of Building Success Stories, Producer Seth and I discuss approximately 50 ways to be more engaging on social media. Engaging readers is important to convert them from curious to customers.