Upstate NY's Voices of Authority
In this episode, Jared Humiston, President and CEO of Adirondack Technical Solutions (ADKtechs), shares his journey from a small startup to a thriving IT service provider focused on proactive cybersecurity, strategic growth, and company culture. Discover how intentional client selection, embracing technology, and investing in team well-being have fueled their success over two decades.
Discover the inspiring journey of Ryan McNaughton as he transforms his passion for coffee into a community-centered coffee shop in Moreau. From humble beginnings with homebrewing to opening a bustling local spot, Ryan shares insights into entrepreneurship, ethical sourcing, and fostering the local community.
In this episode, we attend the Lake George Regional Chamber of Commerce’s monthly Women In Business meeting and interview some of the attendees. We explore how the Lake George Regional Chamber of Commerce supports local businesses, fosters community connections, and offers valuable resources for entrepreneurs, solopreneurs, and established businesses alike. From networking events to advocacy and education, discover how their strategic initiatives help businesses thrive in the Lake George region.
In recent tourism news, Alaska raised cruise tourism limits as residents’ concerns about over-tourism grew. Over-tourism is an increasing issue in trendy tourism destinations, and one solution that will keep revenue flowing is to focus more on bringing in visitors outside the regular busy season. Unless downtime is needed for maintenance or other recovery, selling year-round is a goal of most businesses that commonly experience seasonality. In this episode of Building Success Stories, Seth and I discuss How to Extend Your Selling Season.
This week’s topic is aimed at those who may not listen to podcasts, but you may have a relative or friend who could use this advice, so please spread the word! With nearly three-quarters of the US population using social media regularly, it’s a given that digital marketing is the best way to generate leads and get more customers in almost any type of business. Yet, a few people still feel that word of mouth or small ads in the local paper are the only ways to get business.
It’s time to review your goals and targets from earlier this year. Ideally, you’ve been reviewing these weekly or at least monthly, but so many people don’t, which is why this mid-year assessment is critical.
In this episode of Building Success Stories, discuss how to build a successful relationship with your digital marketing agency, the audio from a video presentation by Ann Donnelly.
A few weeks ago, I came across a very insightful episode of the Ed Mylett Show on a four-hour drive from my daughter’s college. I couldn’t wait to get home, listen again, take notes, and share the episode with everyone! Mylett’s guest was Leila Hormozi, and the topic was Transform FEAR into FUEL. Mylett had recently had dinner with Hormozi and her husband, Alex, who are highly successful entrepreneurs, investors, and philanthropists. Hormozi’s self-awareness level at dinner blew Mylett away, thus her appearance in this episode of his podcast.
We all know what it’s like to go into a shop to browse when an aggressive salesperson approaches as soon as you enter the door and offers to “assist.” It makes you want to run out of the shop. That’s a salesperson who doesn’t understand the Buyer’s Journey. In this episode of Building Success Stories, producer Seth Cooper and I discuss the Buyer’s Journey and the stages a person goes through before, during, and after deciding to purchase.
If you can only focus on one aspect of marketing your business, it should be increasing Domain Authority because this brings more relevant traffic to your website while boosting brand awareness and authority. In this episode of Building Success Stories, producer Seth Cooper and I discuss Domain Authority, a metric used by digital marketers to give an idea of the value Google and other search engines give to the pages in their index to determine the ranking of search results. Other terms used are Page Rank, Page Authority, and Site Authority.
