S1 E2: How to Get in Front of the Right People – WHO

This episode of Building Success Stories delves into the process of How to Get in Front of the Right People, a system that I have developed to identify your target audience and gather the information necessary to reach (aka get in front of), engage and influence the people in that audience.

To start your target market research, you need to identify WHO is in your target market. If you already have clients, who are your ideal clients? Once you’ve identified these, proceed to gather information that will help you to engage them quickly and strongly: demographic information, interests, work-related characteristics, etc.